The tough terrain of medical product design
Designing a product that meets clinical objectives while remaining intuitive, is challenging. Manufacturers must also consider how it integrates into workflows and people's lives—factors that directly influence its appeal and acceptance. Striking this balance is critical for adoption and long-term success in the market.
Balancing compliance with a user-friendly design takes a focused approach. We integrate standards like IEC 62366, ISO 14971, ISO 9241, HE75, and ISO 13485 early, alongside proven user-centered design principles— to ensure products are safe, effective, and easy to use.
Complex workflows can lead to confusion, errors and inefficiencies. We simplify processes with intuitive, user-friendly interfaces that reduce cognitive load and optimize task flows, ensuring easy navigation for clinicians and patients.
Poorly designed interfaces can increase the likelihood of errors, compromising user and/or patient safety. Through research, continual risk-analysis, and human factors and usability testing, we proactively address potential risks as they emerge and iterate on designs to minimize or eliminate them.
Medical technology is inherently complex, but by prioritizing user needs, usability, and effectiveness, we identify areas to enhance ease of use—without compromising the core functionalities and benefits that make the product valuable.
Resistance to new medical technology is common, especially when it disrupts established workflows. Research and direct user engagement guide our designs so that they fit naturally into existing systems—reducing friction and increasing adoption among clinicians and patients.
Delays caused by overlooked UX and usability issues can result in extended development timelines and costly rework. We like to engage early on with teams in order to proactively identify and resolve design challenges, keeping development on track and accelerating time to market.