Challenges

Simplify. Solve. Succeed.

The tough terrain of medical product design

Designing a product that meets clinical objectives while remaining intuitive, can be challenging. Manufacturers must also consider its broader impact on workflows and integration into people's lives, which will directly influence its appeal and acceptance.  Striking this balance is critical for adoption and long-term success in the market.

Thoughtful Design:  Minimize risks, Maximize Impact.
Med tech innovators face significant challenges when designing user experiences, as they must juggle technical complexity, navigating regulatory requirements, and the need for ease of use.
Challenges
Navigating Regulaton

Ensuring compliance to regulation while maintaining a user-friendly design can be challenging. We integrate standards including IEC 62366, ISO 14971, HE75, and ISO 13485 early on in the design process in order to avoid costly redesigns and delays while delivering a seamless experience.

Complex Workflows

Complex workflows can lead to confusion,  errors and inefficiencies. We simplify processes with intuitive, user-friendly interfaces that reduce cognitive load  and optimize task flows, ensuring easy navigation for clinicians and patients.

Ensuring Safety

Poorly designed interfaces can increase the likelihood of errors, compromising user and/or patient safety. Through research, continual risk-analysis, and human factors and usability testing, we proactively address potential risks as they emerge and iterate on designs to minimize or eliminate them.

Balancing Functionality with Usability

Medical technology is inherently complex, but by prioritizing user needs and factors influencing usability, we identify areas to simplify processes and enhance ease of use—without sacrificing the essential functionalities and benefits of the device or software.

Adoption, Interoperability, & Integration

New medical technology often faces resistance, making seamless integration into clinical workflows crucial. By grounding our designs in research and real-world user engagement, we ensure the product fits naturally into existing frameworks, leading to higher adoption and reduced friction for clinicians and patients.

Time-to-Market

Delays due to overlooked UX and human factors issues can result in extended development timelines and costly rework. We like to engage early on in with teams in order to proactively identify and resolve design challenges. This helps streamline the development process and accelerate your product’s time to market.